Armed with a vision (and a glass of Pinot in hand), a few friends set out to design a premium wine-touring experience that combined deep local knowledge with incredible hospitality.
We obsessed over the details personalising the ordinary and systemising the extraordinary. After some trial and error, we launched what quickly became Queenstown’s top-rated wine tour, and in 2021, we were awarded the title of World’s Best Wine Tour. We knew we were onto something
From there, things snowballed. We expanded our offerings to include scenic tours to Glenorchy and Paradise, private charters, and premium sightseeing experiences around Queenstown. The concept of ‘small group, big adventure’ was born.
In 2019, we acquired the legendary Milford Sound BBQ Bus – a cult favourite that had been delighting guests for 25+ years. This opened the door to one of Aotearoa’s most iconic destinations and allowed us to bring our style of touring to the stunning Fiordland region.
As our team, fleet, and product range grew, so did our commitment to excellence. We invested heavily in guide training and even developed our own Altitude wine and beer accreditation, ensuring that every wine guide is certified and every experience delivered to the highest standard.
Today, Altitude Tours offers unforgettable small group day trips across the Queenstown Lakes and Fiordland regions, with premium vehicles, passionate local guides, and consistently exceptional reviews. In 2025, our Milford Sound Experience was ranked one of Tripadvisor’s Top 20 Experiences in the World — a proud moment for our whole team.
We are also proud to be part of the Tourism Innovation Group, embodying their values of customer experience, sustainability, and innovation raising the bar for premium travel experiences in New Zealand.
We believe tourism can be a force for good. We’re committed to sustainable practices, deep local partnerships, and creating meaningful connections between visitors and the places they explore. From the vineyards of Gibbston to the peaks of our national parks, we’ll keep crafting experiences that are as unforgettable as the landscapes themselves.
Our Vision
To create and operate the world’s best day tours.
Our Mission
To provide unforgettable, sustainable, and unique small group premium New Zealand experiences, connecting visitors and the local community in a harmonious way.
Our Values
Keep It Real / Kia Pono, Kia Tūturu
We show up with integrity, honesty, and openness — always real, always authentic.
Sweat the Small Stuff / He Hua Iti, He Hua Nui
It’s the little things done brilliantly that create extraordinary experiences.
Love Our Place / Manaakitia i Tō Tātou Taiao
We care for our environment, communities, and future generations.
Make It Personal / Whakawhanaungatanga
We personalise the ordinary and systemise the extraordinary.
Brave the Future / Kia Māia, Kia Auaha
We push boundaries, embrace change, and lead with innovation.
Better Together / Kotahitanga
We support each other, celebrate together, and create space where everyone belongs.
Our Founders
Nigel Hobbs – [email protected]
Heidi Farren – [email protected]
We are proud to be a Qualmark Gold awarded company with many of our tours being rated and awarded top within their categories.